For those who have never heard of the North American International Auto Show; it is a large automotive trade show which has been going on for a long time. Growing up in the Detroit area NAIAS was always the must go to annual event. Automakers hardship over the past few years had lowered the level of extravagant displays till this year. Nothing like 10 years ago, but obviously noticeably more then last few year. Interesting concept cars breath new life into the show even with the lack of some long time European companies. The show had large attendance numbers. Many cars took at least 1/2 hour of waiting for a few seconds of time for a clear shot. ***Keep in mind if I had no crowed I would had framed shots much differently.*** And that time limits only allowed me to photograph a few cars.
Ford seemed to put a large effort into making the NAIAS a experience to remember. Their outstanding display design was very open and packed with massive video displays on all walls. Plenty of things for the whole family to look at. The Fusion was completely redesigned with the styling of Aston Martin, which was formerly owned by Ford. From any distance the design was stunning with great lines. The same thing can be said for the newly redesigned Escape. Recently Ford has said they planned to reposition Lincoln to take on the top luxury brands. Lincoln’s area shown their dedication to the brands future. A new advertisement agency was created for the Lincoln brand within the WPP group of companies in NYC. The 2013 model MKS shows slight exterior changes like the grill and slightly more aggressive stance. Internal the engine had a slight upgrade along with the interior. The main attraction was the MKZ concept car which was rotating in a circular tilted display. The crowd gave a great response to this design with nonstop flow of interested onlookers. Lincoln’s concept sported a newly designed grill that shown exceptional personality. One thing that has really irritated me about luxury brands has been the use of imitation wood inserts. It just doesn’t feel the same no matter how close they get the patterns. Ford motor company has pushed for greener materials and technologies used in their vehicles for much longer then most people know of. I hope one of the future changes to the Lincoln vehicles is the use of real wood.
Great news that GM once again was the worlds largest automotive maker came around the time of the NAIAS show. GM also had a great display setup.The concept cars turned a lot of heads; especially Chevys sports car concepts were really interesting. Judging from the crowds response people loved them. The Malibu had slight updating but nothing I was going to wait 1/2 hour to get a photograph for. A Hot wheels Camero had a amazing green chameleon paint job with menacing hood effects. Cadillac shown the ATS which is fits in between the STS and CTS. Unfortunately the only thing that seems to stand out was the headlights are slightly longer. It looks good but I would had hoped for more defining appearance cues to differentiate the models.
Unfortunately I didn’t get a chance to view all of the displays.
One thing brought up by my brother was that he misses the posters they use to hand out at the show. He now is a father and wish his son could have the memories he had when he was a child collecting his favorites cars of the show and posting them on the wall.
****Check out the photos below. Click on the thumbnails to view them in lightbox.****